My global media empire will shift the main
platform from traditional medium, such as newspaper to computer (internet), and
further to the smartphone market. I think the smartphone will replace computer
to be the main device people use to access to the information. However, the old
media will be keep and transform to new way, such as transforming the paper
newspaper into digital newspaper in smartphone device. ‘Each media sector
operates according to specific conditions, traditions, practices and rules –
true even for media operation within a transnational conglomerate’ (Steven,
2003). This is the reason that the traditional media should not be lost.
Compare to monopoly in one market (country), my
global empire will not dominant in any single country. Monopolising one media
market need huge funds and resource, when necessarily, a great deal of time and
money are spent in blocking other from entering market (Steven, 2003).
Moreover, I believed that the global market as a main stage is more likely to
earn great money and opportunities. Disney Corporation is a great successful example
of world dominant media. Their influence over children’s media and culture cover
from west to east. Investing huge amount of money in one place, along with the
potential of losing the competitiveness wouldn’t be my strategy to my global
media empire.
Referencing
Steven, p 2003, The no-nonsense guide to the
global media, New Internationalist, Oxford, pp.37-59.
Frist at all, it is good post. You clearly to describe what are your media empire’s look like and what is the strategy you want use. Since the Smart phone invention that has brought a huge change to the information exchange way, from the tradition one like newspaper and book, now people just open their phone to get a lot of information, whatever when and where to know what happen in the world.
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