Week 3 My Global media Empire

 My global media empire will shift the main platform from traditional medium, such as newspaper to computer (internet), and further to the smartphone market. I think the smartphone will replace computer to be the main device people use to access to the information. However, the old media will be keep and transform to new way, such as transforming the paper newspaper into digital newspaper in smartphone device. ‘Each media sector operates according to specific conditions, traditions, practices and rules – true even for media operation within a transnational conglomerate’ (Steven, 2003). This is the reason that the traditional media should not be lost.

Compare to monopoly in one market (country), my global empire will not dominant in any single country. Monopolising one media market need huge funds and resource, when necessarily, a great deal of time and money are spent in blocking other from entering market (Steven, 2003). Moreover, I believed that the global market as a main stage is more likely to earn great money and opportunities. Disney Corporation is a great successful example of world dominant media. Their influence over children’s media and culture cover from west to east. Investing huge amount of money in one place, along with the potential of losing the competitiveness wouldn’t be my strategy to my global media empire.

Referencing

Steven, p 2003, The no-nonsense guide to the global media, New Internationalist, Oxford, pp.37-59.

Week 2 Cultural Flow: the barrier to globalisation

Globalisation is not merely driven by technological change. It is also driven by mirco-economic force and social force (Pieterse, 2004). Therefore, even there is an advanced technology and a good platform (media) existed, does not mean that the process of globalisation is smooth. Digital music store and player in net was an example of this. According to the news reported by AFP, Several global music players and streaming services, including Apple iTunes store, was facing a hard time in launch their service in Asia.

http://tribune.com.pk/story/397568/asias-digital-divide-poses-challenge-for-music-industry-2/

‘But together with region’s sprawl of very different cultural sensibilities, complicated licensing issues between record companies, publishers and groups holding performing rights, and piracy hotspots, digital growth has been mixed.’ (AFP, 2012).

There is still a gap in culture between western and Asia and its became the barrier to the process of globalisation. Ruuben van den Heuvel, executive director of music, media and technology consultancy GateWay Entertainment told AFP from Brisbane, Australia mentioned that Asia is a brand new planet to the Western companies. (AFP, 2012). Andrew Sheng has discussed this culture gap in his article ‘Despite globalisation, there is still a gap in cultural thinking’ as well. He claim that many Asian intellectuals are Western educated. Many social objectives are universal. However, the concepts of justice, faith, liberty, social status and values are still very different, even within one country. (Sheng, 2012).

‘Despite globalisation, there is still a gap in cultural thinking’       by Andrew Sheng
http://www.nationmultimedia.com/opinion/Despite-globalisation-there-is-still-a-gap-in-cult-30185858.html

My apple store ID applied in HK region and I can’t found the music store in my iTunes until this recent few months. Now I can access in. I believe that globalisation is a unstoppable process in the future. It may slow down by some factors, but it won’t disturb the the whole project.

Reference:

Pieterse, N. J, 2004, 'Globalisation: consensus and controversies', Globalization and culture: global melange, Rowan & Littlefield, Lanham, Md., pp. 7–21.

Week 1 What is globalisation?

‘Globalisation’ is a word that can form a 480 pages book. It has an effect on the past, present and the future of the world, and all aspect of our daily life. It has been studied by many in different position with different interpretation.

Globalisation is different things to different groups. It is interpreted with once own interest by government, corporation and NGOs.(Deakin University, 2012)

‘Globalisation is an objective, empirical process of increasing economic and political connectivity, a subjective process unfolding in consciousness as the collective awareness of growing global interconnectedness, and a host of specific globalising projects that seek to shape global conditions.’(Pieterse, 2004).

The link between ‘media’ and ‘globalisation’ has been acknowledged by many. Marshall McLuhan, a globalisation theorist, had made this connection by combining ‘the medium is the message’ with his ‘global village’.(Rantanen, 2005)

Let get away from these ‘academic words’, left the professors and philosopher in their rooms, and see WHAT IS GLOBALISATION MEAN TO GENERAL?

Is …

A fast food restaurant that you can see anywhere in the world.

A beverage that you and I have drunk it at least once.

A person with different colour skin and eye walking pass to you.

A signage with three different language

A global issue that have been discussed and concerned over and over times.

This is what ‘globalisation’ simply means to me.

Reference:

Deakin University, 2012, 'Topic 1. Introduction: The Flows of Globalisation''

Pieterse, N. J, 2004, 'Globalisation: consensus and controversies', Globalization and culture: global melange, Rowan & Littlefield, Lanham, Md., pp. 7–21.

Rantanen, T 2005, ‘Theorizing media globalization’, The media and globalization, Sage, London, pp. 1–18

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