Week 1 What is globalisation?

‘Globalisation’ is a word that can form a 480 pages book. It has an effect on the past, present and the future of the world, and all aspect of our daily life. It has been studied by many in different position with different interpretation.

Globalisation is different things to different groups. It is interpreted with once own interest by government, corporation and NGOs.(Deakin University, 2012)

‘Globalisation is an objective, empirical process of increasing economic and political connectivity, a subjective process unfolding in consciousness as the collective awareness of growing global interconnectedness, and a host of specific globalising projects that seek to shape global conditions.’(Pieterse, 2004).

The link between ‘media’ and ‘globalisation’ has been acknowledged by many. Marshall McLuhan, a globalisation theorist, had made this connection by combining ‘the medium is the message’ with his ‘global village’.(Rantanen, 2005)

Let get away from these ‘academic words’, left the professors and philosopher in their rooms, and see WHAT IS GLOBALISATION MEAN TO GENERAL?

Is …

A fast food restaurant that you can see anywhere in the world.

A beverage that you and I have drunk it at least once.

A person with different colour skin and eye walking pass to you.

A signage with three different language

A global issue that have been discussed and concerned over and over times.

This is what ‘globalisation’ simply means to me.

Reference:

Deakin University, 2012, 'Topic 1. Introduction: The Flows of Globalisation''

Pieterse, N. J, 2004, 'Globalisation: consensus and controversies', Globalization and culture: global melange, Rowan & Littlefield, Lanham, Md., pp. 7–21.

Rantanen, T 2005, ‘Theorizing media globalization’, The media and globalization, Sage, London, pp. 1–18